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| What's It to Me, Anyway? |
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- Does the thought of talking to a reporter make your
palms sweaty?
- Do you know what to do when a reporter calls?
- Do you know what to do if you feel you or your story
are spotlighted in a 'negative' article or news report?
- Do you know how to package your message so that it is
attractive to the media?
- Do you know how to develop a relationship with journalists?
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| If you answered no to any of these questions,
you need media coaching! |
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| These days being prepared to interact
with the media is not just a scenario faced by CEO's or celebrities. In
a media intensive world, with information literally available twenty-four
hours a day, professionals of all kinds are continually sought out for
their expertise. Quite simply that means all professionals -in the parlance
of the Boy Scouts---should be prepared. |
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| Consider this: |
- Media is not out to destroy
you or make your work seem silly
- You can't function effectively
without it
- You can make it work FOR
you
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